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Lettering 101: Volviendo a lo manual I
enero 17, 2019
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El lettering está presente tanto en lo digital de las redes sociales, como en lo impreso de las revistas; en lo cotidiano de las latas de comida y en lo corporativo de los logotipos… Básicamente, dondequiera que haya letras, podemos aplicar el lettering.

Estamos entrando al 2019 y esta “nueva” tendencia del lettering, en realidad ya va a cumplir más de 10 años siendo una gran herramienta para el diseño gráfico. Esta técnica ha estado presente desde la aparición de las letras; ahora sólo le encontramos un nuevo uso en el ámbito del diseño.

Entonces… ¿qué es el lettering?

En pocas palabras, son letras dibujadas y estilizadas.

¿Cuál es la diferencia entre tipografía, caligrafía y lettering?

VC lettering I 1

La tipografía son las letras en molde que se usan para impresión o en forma digital, como las fuentes que puedes usar en una computadora. La caligrafía es el arte de escribir las letras de manera bella y correcta, es decir, se basa en herramientas y trazos específicos.

El lettering se basa tanto en la tipografía como en la caligrafía para crear una pieza única.  

Lettering en México y en el mundo

En México nos encontramos muchos a los que nos gustan las letras como Gabriel Martínez MeaveQuique OllervidesRitchie RuizAlán GuzmánMarco LopezPaco CallesChisko RomoDaniel HosoyaHavi Cruz y David Milán.

VC lettering I 3

En la Baja, si nos segmentamos un poquito más, podemos encontrar, por ejemplo, a Adrián OrozcoAbigail PeñaManolo FraustoNatalia MeléndezManuel CerdaEsteban CurielLuis Valencia y su servidora, Diana Núñez.

Y mundialmente hablando podríamos mencionar a Lauren HomStefan KunzTheosoneJoluvianMartina FlorJessica HischeScott BiersackSeb LesterSergey Shapiro, entre muchísimos más artistas que puedes encontrar en las redes.

Si eres instagrammer, también puedes sacar inspiración siguiendo innumerables hashtags que te pueden servir como #createdtoday #letteringdaily #togetherweletter #goodtype #goodtypetuesday y #designspiration.

Toma como guía a cualquiera de los artistas que mencionamos y sigue a quienes prefieras. Lo que sí te podemos asegurar es que, para ser todo un máster en la técnica del lettering, ¡lo importante es ponerse a practicar!

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